Making your mobile campaigns viral can be incredibly effective. By providing a platform for your users to act on your behalf, they can market your business for you by distributing your content and message to their friends and contacts. This kind of 'advocacy' marketing could be the most profitable that you run. In return for setting it up and taking care to seed it in the right places with the right people, you get your brand message to the right people from a source that they completely trust. People buy products based on what people say, rather than what a brand suggests.

Whereas SMS, the stalwart of mobile marketing over the last few years allowed consumers to interact, multimedia viral campaigns that use text, images, video or games have the potential to be more personal and engage the recipient much more. Think of video clips that can be forwarded that are wrapped in a 'pre' and 'post' images of your brand and message. Imagine uploading a photo that integrates into a video on the fly to be distributed back to the originator or them and their friends? What about photographs into (physical) postcards?

If the campaign is set up in the right way, you can keep track on exactly who sends (branded) content on to other contacts, and if you already have an opt-in list of users you have a great opportunity to seed it with your 'influencers' for maximum chance of success. So in addition to the real-time reporting that we provide online for you, in a viral campaign you can also see;

• Which mobile numbers are sending to which other mobile numbers?
• Which numbers are the top distributors/seeder

This data can be used for other future outbound, and user's loyalty to a brand can be rewarded to provide further incentives their activity in the future.