glossary/short code/
Short code (CSC)
A common short code or short telephone number of typically five characters long is often used in mobile marketing. As it is shorter it is easier to remember, and will be used in conjunction with keywords relevant to a brand or campaign. A short code could be shared by many companies or unique to one, and will often feature as a call to action on TV, Radio, and outdoor advertising.

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Client Case Study
Nitro Mobile We were tasked by MoS to provide a mobile video platform for their oioi business. To understand the solution that we deployed in simplest terms, just think of YouTube on mobile. Then, integrate billing, moderation tools for platform, remuneration for video owners, and inbound and outbound marketing tools, with a full suite of online admin and reporting tools.

Of course all the functionality in the world wouldn't count for anything if users weren't able to download the optimal video for user's handsets.

We think the solution is pretty elegant. The client agrees.