glossary/keyword/
Keyword
A concept made popular by search engines, a keyword refers loosely to a word that sums up, or describes content that it is related to. This principal also applies to the mobile web, and in particular to the 'keyword to shortcode' marketing that is a popular form of mobile 'pull marketing'.

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Services
Brands
Brands
Find out how you can interact more effectively with your customers
Want to add the mobile channel to your portfolio, or make it more robust?
Vendors
Vendors
Sell effectively regardless of user handset capability, carrier and location
Client Case Study
Nitro Mobile We were tasked by MoS to provide a mobile video platform for their oioi business. To understand the solution that we deployed in simplest terms, just think of YouTube on mobile. Then, integrate billing, moderation tools for platform, remuneration for video owners, and inbound and outbound marketing tools, with a full suite of online admin and reporting tools.

Of course all the functionality in the world wouldn't count for anything if users weren't able to download the optimal video for user's handsets.

We think the solution is pretty elegant. The client agrees.