glossary/opt-out/
Opt-out
Where customers opt-out from receiving messages from an advertiser they explicitly decline further advertising sent to their mobile phone. This is achieved through the 'stop' or 'stop all' command sent to the short code the marketing activity has been carried out on.

We were tasked by MoS to provide a mobile video platform for their oioi business. To understand the solution that we deployed in simplest terms, just think of YouTube on mobile. Then, integrate billing, moderation tools for platform, remuneration for video owners, and inbound and outbound marketing tools, with a full suite of online admin and reporting tools.