glossary/push advertising/
Push Advertising
Promotions that are pushed into the public domain without specific or general interest in the brand's product or service. In a mobile context it refers to advertising sent to a user's mobile that has not been requested, or in other words when they have not opted in, and is not permitted in guidelines set out by ICSTIS.

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Services
Brands
Brands
Find out how you can interact more effectively with your customers
Want to add the mobile channel to your portfolio, or make it more robust?
Vendors
Vendors
Sell effectively regardless of user handset capability, carrier and location
Client Case Study
Nitro Mobile We were tasked by MoS to provide a mobile video platform for their oioi business. To understand the solution that we deployed in simplest terms, just think of YouTube on mobile. Then, integrate billing, moderation tools for platform, remuneration for video owners, and inbound and outbound marketing tools, with a full suite of online admin and reporting tools.

Of course all the functionality in the world wouldn't count for anything if users weren't able to download the optimal video for user's handsets.

We think the solution is pretty elegant. The client agrees.