glossary/sms/
SMS
Short Message Service; with a limit of 160 characters it is an abbreviated version of email for mobile phones. It was conceived as an alert tool for voice messages, not the phenomenally successful P2P data tool that it has become. As a ubiquitous communication tool of 'younger generation' it only makes sense to incorporate this preferred communication method into (especially as part of pull) marketing.

We were tasked by MoS to provide a mobile video platform for their oioi business. To understand the solution that we deployed in simplest terms, just think of YouTube on mobile. Then, integrate billing, moderation tools for platform, remuneration for video owners, and inbound and outbound marketing tools, with a full suite of online admin and reporting tools.