glossary/web 2.0/
Web 2.0
Refers to a 'second generation' of the internet for internet-based services that emphasise online collaboration and sharing among users. Where the first phase of the internet facilitated the connected nature of websites regardless of physical location the so coined 'Web 2.0' refers to the web as a platform that allows users to interact, build connections, collaborate, and transact securely.

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Services
Brands
Brands
Find out how you can interact more effectively with your customers
Want to add the mobile channel to your portfolio, or make it more robust?
Vendors
Vendors
Sell effectively regardless of user handset capability, carrier and location
Client Case Study
Nitro Mobile We were tasked by MoS to provide a mobile video platform for their oioi business. To understand the solution that we deployed in simplest terms, just think of YouTube on mobile. Then, integrate billing, moderation tools for platform, remuneration for video owners, and inbound and outbound marketing tools, with a full suite of online admin and reporting tools.

Of course all the functionality in the world wouldn't count for anything if users weren't able to download the optimal video for user's handsets.

We think the solution is pretty elegant. The client agrees.