Mobile video marketing allows busines to take advantage of creative, targeted ideas to communicate more effectively with their audience on a one to one basis.
It represents a significant evolution from simple text based SMS marketing that has dominated the mobile marketing landscape for brands in the decade so far, and in the right context, with the right message, video offers a much richer, more personalised experience with the brand.
It solves the problem of the increased disconnect between TV and effective advertising, and elimates the need for consumers to remember the message and the brand they just saw? Mobile video encourages the user to continue the journey with the brand on their mobile phone. By enabling the user to click through to further (mobile website) content, to fill in their details, texting back to request a call or brochure for instance the user seamlessly moves from passive viewer to motivated participant.
Nitromobile can take care of vide project from creative right the way through to delivery on mobile and across the web.
Mobile Video Viral
Viral marketing is not a stand alone marketing channel. It is the natural result of effective marketing. Mobile video works as a standalone piece of production or one that encourages users to participate, but done well it can have a very viral effect that spreads the brand message far and wide.
In our own little mock-up we can embed a user's photo into a video that we send back to your phone. We could do something similar for you...
- Take a close up mug-shot of your (Portrait, not landscape) photo of a friend or colleague on your mobile.
- Browse to the photo, and go to 'send as multimedia'
- Text the keyword 'viral' in the Subject and send to the shortcode (phone number) 80600
- You will receive a viral video that features the photo.
Nitromobile clients currently include major search engines, charities, newspapers and other business. For more information on how Video Mobile Marketing could help your business and deliver an excellent return on investment contact us:
0207 484 8614
andy@nitro-mobile.com
