Mobile Customer Relationship Management (CRM) is CRM that is carried out either partly or in wholly via customers mobiles, and could involve any number of interactions and applications. The following represents a handful of potential uses:

• An airline updating flight details via SMS or a hotel informing a client of check-in or offers within the hotel
• A clinic informing a patient of an appointment, or a company of pollen/smog levels in the coming week
• Mobile vouchers/tickets that can be redeemed via a registered outlet
• Handling and management of User Generated Content (UGC) for news, reviews and events etc.
• Integration with other DM to ensure that the right content is sent to the right person and the right medium