Want to increase loyalty amongst existing users or recruit new ones? Why not consider integrating a mobile voucher offer into the marketing mix? Paper vouchers have a stigma attached to them, and requires thought and effort to take along to a participating store, and as opposed to problems experience through other traditional DM where there are issues surrounding validity, mobile vouchers they can be verified at the check out, when a user is in the relevant store without the need to cut anything out or remember where they put it.

This is not a solution for every retailer by any means, but where the brand is also an outlet this can be a very effective system and tie directly into other CRM programs being run. It can be offered to customers responding to user's texting a keyword to shortcode to receive back the voucher on their mobile, or it can be used for more complex programs and through our back-end system; timed, and optimised for optimal results.