A mobile website, or WAP site as it used to be known, is a website built and optimized for mobile devices. Consequently it is much, much simpler in presentation; typically it will have less text, fewer and smaller images, with a simplified structure and navigation where each page is designed to be much narrower and smaller (visibly and in KB/S) than a fixed PC website page.

From one page that communicates the basic facts, or presents a simple survey or application, to something more 'typical' incorporating many pages of content that are both browsable and searchable, depending on your requirements. Incorporating an RSS feed into a simple mobile website, for instance, can be a simple but great way to keep the content fresh and people coming back.

The bigger the mobile website the more essential it is to ensure that it is managed effectively. A CMS should be utilised to make updates between fixed and mobile sites more seamless, so that the user can access the content they want to see quickly. Integrated with SMS and MMS via alerts the experience can make access and navigation easier and more personal still for users.

The nitromobile CMS ensures that the content on large m-commerce or community sites work perfectly. From ensuring that content is managed, optimised, downloaded/uploaded and billed the platform has been developed to strike a balance between information, m-commerce, and sticky content (interaction) to keep people coming back, so you can incorporate the elements that are relevant to you. The mobile phone is a device for voice, text, email, chat, photography, and video, TV, games, MP3, radio, the internet, and PC access so the needs of a mobile website can be very varied to capitalise on this